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English-related linguistic creativity and language commodification are a constant topic of interest and analysis for scholars. This volume is intended to initiate a dialogue between these two domains of inquiry that have been abundantly addressed but rarely documented together or in relation to one another.
List of contents
Introduction
Songqing Li
Part I: Theoretical framework
1. Linguistic creativity and language commodification research: An intersectional perspective
Songqing Li
2. The politics of English as a commodity in China: From neoliberal globalization to neoliberal nationalism
Shuang Gao
Part II: Creative practices with English
3. Stylization in Chinese online communication: English as resource for creative linguistic practices
Yi Zhang
4. Translational creativity in the linguistic landscape of Shantou: Negotiating the middle ground between globalization and localization in a postcolonial context
Mingming Yuan
5. Creative uses of English in the linguistic landscape of Suzhou
Songqing Li
Part III: English as commodity
6. Teaching English on Douyin: Language commodification and translanguaging
Yaqian Jiang
7. Individualization of Chinese society and commodification of English: Appropriation of English as a valuable resource by the state and individuals in China
Xuesong Andy Gao
8. Exploring commodification of English in advertising posters of online ELT tutoring platform in China
Hui Zhang and Yin Ling Cheung
9. Displaying and commodifying English on shop name signs: Perspectives of business practitioners in China
Guowen Shang and Xianwu Zhou
Coda: New perspectives on English in contemporary China
Kingsley Bolton
About the author
Songqing Li works as Associate Professor of Applied Linguistics at Xi’an Jiaotong-Liverpool University, China where he developed the MA in Applied Linguistics with specialization in Multilingualism, the first programme of its kind in China, for which he currently serves Programme Director. He is the author of Identity Construction in Bilingual Advertising: A Critical Analysis (Routledge, 2019) and co-author (with Junshuan Liu) of Native-Speakerism in English Language Teaching: The Current Situation in China (Cambridge Scholars, 2019). His research has appeared in journals including Applied Linguistics, International Journal of Multilingualism, Semiotica, World Englishes, Journal of World Languages, and English Today.
Summary
English-related linguistic creativity and language commodification are a constant topic of interest and analysis for scholars. This volume is intended to initiate a dialogue between these two domains of inquiry that have been abundantly addressed but rarely documented together or in relation to one another.
