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Informationen zum Autor Carla Stalling Huntington, a dance history theorist and professor of marketing and management, has taught in the United States and Europe. She lives in Milledgeville, Georgia. Klappentext The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products. Zusammenfassung Investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the US! each decade is explored in detail as dance is shown to provide value to brands! thus effecting consumption experiences. It provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products. Inhaltsverzeichnis Table of ContentsAcknowledgments Preface Introduction Section One: Literature and Theory1. Dance Theory 2. Marketing, Advertising, and Dance Section Two: The Research Study3. A History of Black Social Dance in Commercials 4. On Black Social Dance in Commercials in 2010 5. Interpretations Section Three: Conclusions and Future DirectionsConclusion and Future Research Chapter Notes Bibliography Index
