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In a rapidly evolving media landscape, where traditional print media competes with the expansive digital realm, the thesis delves into the fascinating publishing world, explicitly focusing on glossy magazines. This in-depth study scrutinizes the experiences of ABS-CBN Publishing, Inc., one of the Philippines' leading multi-media companies, as it grapples with the paradigm shift from traditional shelf space to the flourishing domain of virtual newsstands. It explores the challenges glossy magazines face in securing their place on physical shelves amidst the growing preference for digital content consumption. Simultaneously, it unravels the opportunities and innovative strategies that have propelled these magazines into the thriving sphere of virtual newsstands. This study aims to provide valuable insights into the broader landscape of print media's resilience and adaptation in the face of digital disruption. It sheds light on the strategies, tactics, and lessons learned in navigating this evolving terrain, ultimately contributing to a deeper understanding of the coexistence and transformation of traditional and online publishing platforms.
About the author
L'autrice è una professionista della contabilità e della finanza e un accademico con oltre 20 anni di solida esperienza nel campo della finanza aziendale, della contabilità e dell'audit interno ed è attualmente docente universitario presso la Scuola di contabilità e commercio. Ha recentemente completato il Master in Business Administration e sta conseguendo il dottorato in Commercio.
