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The proliferation of digital technology and its integration into financial services have given rise to the emergence of virtual banking, representing a transformative shift in the banking landscape. This study delves into the determinants influencing the adoption of virtual banking within the Malaysian market. By employing a comprehensive research framework, encompassing technological, socio-economic, and regulatory factors, this research seeks to elucidate the multifaceted dynamics that shape the acceptance and utilization of virtual banking services among Malaysian consumers. Through a synthesis of empirical data and theoretical insights, this study contributes to a deeper understanding of the virtual banking adoption phenomenon in the Malaysian context, offering valuable implications for both practitioners and policymakers navigating the evolving financial ecosystem.
About the author
Chong Sue Wei, ha conseguito un MBA presso l'Università di Sunderland e un BA (Hons) in Banca e Finanza presso l'Università di Sheffield Hallam. Oltre 10 anni di esperienza nel settore bancario e finanziario della Malesia e della Cina, attualmente lavora in una società di leasing finanziario in Cina.
