SEO A Comprehensive Guide

Overview of Search Engine Optimization (SEO)

Search Engine Optimization, commonly known as SEO, constitutes a fundamental component of digital marketing strategies. With the rapid evolution of Internet technology and digital media, businesses utilize SEO's power to boost their online visibility and reach their potential customers more efficiently (Moz, 2020). Understanding the concept and main components of SEO is, therefore, pivotal for businesses seeking to establish a robust online presence.

SEO refers to strategies aimed at enhancing a website's visibility on search engine result pages (SERPs). When done correctly, SEO can improve the quality and quantity of website traffic, organically - an activity implying unpaid appearance in the SERPs (Google, 2021). A primary objective of SEO i

Product details

• Authors: Nishant Baxi
• Publisher: Pencil (One Point Six Technologies Pvt Ltd)
• Languages: English
• Product format: Paperback / Softback
• Released: 08.09.2023
• EAN: 9789358830941
• ISBN: 978-93-5883-094-1
• No. of pages: 100
• Dimensions: 127 mm x 203 mm x 6 mm
• Weight: 118 g
• Subject: Children's and young people's books > Non-fiction books / Non-fiction picture books > Law, business