From Legacy Media to Going Viral - Generational Media Use and Citizen Engagement

From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citizens. The authors discuss how global and national events along with the media each generational group most frequently accessed defined these groups.

List of contents

1. Introduction: Generational Media Use and Citizen Engagement
2. Meet the Generations and The Media They Use
3. What’s in a Name?
4. Generations, Attention, Media Content, Structure, and Selective Exposure
5. Cognitive, Civic and Political Engagement
6. Generational Views of Social and Interpersonal Trust
7. Political Consumerism through Boycotting and Buycotting
8. Partisan Differences: What Makes Each Generation Unique?
9. Conclusions

About the author

Robert H. Wicks is Professor in the Department of Communication at the University of Arkansas, Fayetteville.
Shauna A. Morimoto is Professor of Sociology and Associate Dean, Fulbright College of Arts and Sciences at the University of Arkansas, Fayetteville.
Jan LeBlanc Wicks is Professor in the School of Journalism and Strategic Media at the University of Arkansas, Fayetteville.

Summary

From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citizens. The authors discuss how global and national events along with the media each generational group most frequently accessed defined these groups.

Product details

• Authors: Shauna A. Morimoto, Jan LeBlanc Wicks, Robert H. Wicks, Robert H. Morimoto Wicks, Wicks Jan LeBlanc, Wicks Robert H.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 18.04.2024
• EAN: 9781032486734
• ISBN: 978-1-0-3248673-4
• No. of pages: 184
• Series: Routledge Studies in Media, Communication, and Politics
• Subjects: Social sciences, law, business > Sociology > Sociological theories; Media Studies, Sociology, History: specific events & topics, LANGUAGE ARTS & DISCIPLINES / Journalism, SOCIAL SCIENCE / Sociology / General, HISTORY / General, POLITICAL SCIENCE / Political Process / Political Advocacy, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Political activism, Press & journalism, History: specific events and topics, News media and journalism, Political activism / Political engagement