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As a newly minted Ph.D. in medical geography, Kirsty Duncan led an international expedition to remote Svalbard, Norway, to search for the cause of the deadly 1918 influenza. What should have been a rewarding intellectual adventure turned out to be an unwanted baptism into the unbridled sexism and privilege of the scientific community.She has devoted herself to the support of girls and women in scientific endeavors ever since. While women have come a long way in science, there is still far to go. They remain under-represented, under-paid, under-published, and under the shadows of male scientists who are assumed, without evidence, to have innate capacities that women lack. Duncan identifies systemic biases in the assessment of girls’ abilities and the teaching of science in the home, the classroom, our communities, and professional life. She makes a powerful argument for cultural and institutional change to ensure girls and women their rightful place in the scientific community.
For readers of Melinda Gates’s
The Moment of Lift, Caroline Criado Perez’s Invisible Women, and Margot Lee Shetterly’s Hidden Figures.
About the author
Kirsty Duncan is the Member of Parliament for the riding of Etobicoke North and has been serving the community since 2008. She has been the driving force for putting science front and centre in the federal government’s agenda. She lives in Toronto.
Summary
As a newly minted Ph.D. in medical geography, Kirsty Duncan led an international expedition to remote Svalbard, Norway, to search for the cause of the deadly 1918 influenza. What should have been a rewarding intellectual adventure turned out to be an unwanted baptism into the unbridled sexism and privilege of the scientific community.
She has devoted herself to the support of girls and women in scientific endeavors ever since. While women have come a long way in science, there is still far to go. They remain under-represented, under-paid, under-published, and under the shadows of male scientists who are assumed, without evidence, to have innate capacities that women lack. Duncan identifies systemic biases in the assessment of girls’ abilities and the teaching of science in the home, the classroom, our communities, and professional life. She makes a powerful argument for cultural and institutional change to ensure girls and women their rightful place in the scientific community.
For readers of Melinda Gates’s The Moment of Lift, Caroline Criado Perez’s Invisible Women, and Margot Lee Shetterly’s Hidden Figures.
Foreword
Targeted Social Media Campaign:
- Develop a targeted social media campaign across platforms like Twitter, Facebook, Instagram, and LinkedIn, focusing on feminist groups, STEM communities, and advocates for gender equality.
- Sharing compelling quotes, excerpts, and visuals from the book.
Media Outreach and Reviews:
- Pitch the book to media outlets, journals and trades, podcasts, and blogs covering topics related to gender equality, STEM education, and women's empowerment.
- Securing book reviews, interviews, and feature articles.
Influencer Partnerships:
- Collaborate with influential figures in the fields of science, gender studies, and social justice to promote the book to their followers.
- Engage with feminist activists, women in STEM, and prominent authors who have addressed similar themes to endorse and share the book with their audiences.
Author Events and Webinars:
- Host author events, webinars, and panel discussions featuring Kirsty Duncan to discuss the book's themes, share personal insights, and engage with readers.
- Partner with universities, research institutes, and women's organizations to co-host in-person and virtual events to reach a broader audience.
Email Marketing Campaign:
- Reaching out to our subscribers interested in gender equality, STEM advocacy, and social justice, and send targeted email campaigns promoting the book.
Collaboration with Advocacy Groups:
- Partner with women's advocacy groups, feminist organizations, and diversity initiatives in STEM to promote the book as a resource for advancing gender equity and inclusivity.
- Collaborate on joint campaigns, social media initiatives, and outreach efforts to amplify the book's message and reach wider audiences.
Bookstore Events:
- Forge partnerships with bookstores and academic retailers to promote the book through in-store displays, author signings, and book club recommendations.
Educational Outreach and Curriculum Adoption:
- Target educators, librarians, and curriculum developers to promote the book as a valuable resource for courses on gender studies, science education, and social justice.
- Provide educators with discussion guides, lesson plans, and supplementary materials to facilitate the book's integration into educational settings.
Community Engagement and Grassroots Advocacy:
- Engage with local communities, grassroots organizations, and student groups to organize book readings, discussion circles, and activism workshops centered around the book's themes.
