Read more
"Information as a Company's Strategic Asset" is a book that explores the fundamental role played by information in technology-based companies (TBCs). Through an exhaustive literature review, it analyzes how information becomes a key resource to improve the competitiveness of these organizations in a dynamic and constantly evolving business environment.The book addresses various aspects, from the definition and characteristics of EBTs to the efficient management of information and its benefits. Case studies are explored that highlight how TBEs use information to make strategic decisions and adapt to changing market demands. In addition, it delves into the impact of information on business competitiveness and the importance of protecting confidential data.Throughout its pages, the book highlights how consumer information enables TBEs to evaluate performance, identify weaknesses, optimize processes and adjust strategies. It also discusses the background and state of the art regarding the importance of information in these companies, as well as the ethical aspects and the research methodology used.
About the author
Autor do livro "A Informação como Ativo Estratégico da Empresa: Aumentar a Competitividade na Era Tecnológica", explora o papel crítico da informação nas empresas de base tecnológica, analisando o seu impacto na tomada de decisões e na criação de estratégias empresariais.
