Media/Impact - An Introduction to Mass Media

List of contents

SECTION ONE: MASS MEDIA INDUSTRIES.
1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Mobilizing Delivery.
4. Magazines: Chasing the Audience.
5. Music: Streaming Sounds.
6. Radio: Riding New Waves.
7. Movies: Digitizing Dreams.
8. Television: Switching Channels.
9. Digital Media: Widening the Web.
SECTION TWO: SELLING THE MESSAGE.
10. Advertising: Catching Consumers.
11. Public Relations: Promoting Ideas.
SECTION THREE: SHAPING THE MESSAGE.
12. News and Information: Staying Connected.
13. Social and Political Issues: Shaping the Arguments.
14. Law and Regulation: Reforming the Rules.
15. Ethics: Taking Responsibility.
16. Global Media: Communicating Change.
Glossary.
Selected References.

About the author

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

Product details

• Authors: Shirley Biagi, Biagi Shirley
• Publisher: Cengage Learning
• Languages: English
• Product format: Paperback / Softback
• Released: 21.07.2024
• EAN: 9798214135519
• ISBN: 979-8-214-13551-9
• Dimensions: 215 mm x 17 mm x 274 mm
• Weight: 884 g
• Subjects: Education and learning > Schoolbooks, general education schools; Social sciences, law, business > Business > Advertising, marketing; Radio, Media Studies, Television, PERFORMING ARTS / Television / General, SOCIAL SCIENCE / Media Studies, PERFORMING ARTS / Radio / General, Films, cinema, Radio / Podcasts, PERFORMING ARTS / Film / General