Sustainable Marketing Planning

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.

List of contents

Introduction Chapter 1: Sustainability and Sustainable Development (SD). Chapter 2: Critical Thinking and Marketing. Chapter 3: Sustainable Buyer Behaviour. Chapter 4: The Marketing Mix. Chapter 5: Sustainable Marketing (SM) Planning. Chapter 6: Internal Marketing (IM). Chapter 7: Relationship Marketing and Loyalty. Chapter 8: Themes.

About the author

Neil Richardson is an experienced marketing/business practitioner with substantial private sector experience, working for (and with) world-class companies and as a director of a social enterprise and other SMEs. Since 2005, Neil has taught Leeds Business School undergraduate, postgraduate and professional students. He now focuses on driving sustainability into the curriculum, is the lead academic in (sustainable marketing) research funding bids and supervises several doctoral tutees.

Summary

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.

Product details

• Authors: Neil Richardson, Richardson Neil
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 16.04.2024
• EAN: 9781032561738
• ISBN: 978-1-0-3256173-8
• No. of pages: 284
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Advertising, BUSINESS & ECONOMICS / Development / Sustainable Development, Sustainability, Economics, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, business strategy, Sales and marketing management