Fr. 20.90

Sociétés, consommation et consommateurs - Marketing et sciences sociales à la rencontre de la consommation

French · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

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Loin des idées reçues de l'individu libre de toute structure sociale, mais manipulé par les forces du marketing, cet ouvrage explore les comportements des consommateurs, en prenant en compte leur diversité, leurs actions, leur environnement social et culturel, et leur place dans le système d'action marchand.

Product details

Authors Dominique Desjeux, Isabelle Garabuau-Moussaoui
Publisher Editions L'Harmattan
 
Languages French
Product format Paperback / Softback
Released 19.10.2023
 
EAN 9782747540193
ISBN 978-2-7475-4019-3
No. of pages 154
Dimensions 135 mm x 215 mm x 10 mm
Weight 218 g
Series Dossiers Sciences Humaines et Sociales
Subject Social sciences, law, business > Sociology > Sociological theories

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