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Although culture is what gives companies the ability to survive, it is often addressed only after problems have emerged. While it is true that corporate culture cannot be put into numbers, it can be visualized and modeled using the author's Culture Map. The values underlying all corporate cultures are represented in seven colors which combine to form individual patterns. The Culture Map can be used as a basis for successful change and innovation processes, mergers, and integrations. When managers and employees see where they are trying to go, it enables them to take the appropriate decisions and actions."This is the perfect (work-)book for those who want to know what makes their organization tick and who want to actively sculpt its success." Carina Kontio, Handelsblatt"An extensive introduction to the topic of corporate culture with vivid case studies and graphics. Very attractive design and great visual transfer." acquisa
List of contents
ContentsIntroduction 7Chapter 1Culture: In the Thick of Things 9Corporate culture in a nutshell 9The Culture Map-a preview 15Chapter 2Organizations as Organisms 19The secret of viability 19The dynamic of organizational elements 31Culture as a competitive advantage for humanity 36Chapter 3The Culture Map 53Features of the Culture Map 53The seven colors of the Culture Map 66Hexagon perspectives 150Chapter 4Corporate Culture Management 155The Culture Map Initiative 155Business Culture Design in practice 164Selective Business Culture Design 178Acknowledgements 195Notes 197Index 207
About the author
Simon Sagmeister is the »culture guy«. He is the founder of The Culture Institute in Zurich and a partner at Science House in New York. Fortune 500 corporations as well as midsized companies around the world place their trust in his Culture Map approach.
