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The study delves into the influence of social media on interpersonal interaction, specifically focusing on its impact on service and business professionals in the North Maharashtra Region of India. The book provides a comprehensive background on the utilization of social media by diverse professionals in this region. Furthermore, the author has meticulously examined the correlation between the referencing of prominent social media applications and the underlying motivations for selecting specific platforms. This analysis also encompasses an exploration of the impediments that may deter users. The significance of this book lies in its elucidation of the pivotal role played by social media in fostering professional advancement.In addition to its exploration of social media's impact on professionals in North Maharashtra, this study offers valuable insights into the evolving landscape of digital communication. By scrutinizing patterns of social media usage among service and business professionals, the book uncovers nuanced trends and preferences.
About the author
Swapnil Mishra: PhD est actuellement directeur et superviseur de recherche en commerce et gestion au G. T. Patil Arts, Commerce and Science College, Nandurbar Affilié à KBC North Maharashtra University, Jalgaon.
