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"Examines the historic 2020 presidential election to explore citizens' dynamic responses to different elements of the campaign. Develops the citizen-centered theory of campaigns, arguing people's psychological predispositions and political predilections affect assessments of campaign events and issues, ultimately altering citizens' voting decisions"--
List of contents
1. Understanding how campaigns matter; 2. 'A hot mess inside a dumpster fire inside a train wreck': understanding the impact of the first presidential debate; 3. The priming of covid-19 during the campaign: the consequences of trump's coronavirus diagnosis; 4. The murder of George Floyd: how views of black lives matter and policing affected campaign 2020; 5. 'A rigged election': how views about election integrity altered the campaign; 6. How citizens impressions of the candidates influence vote choice; 7. The impact of campaign messages on the decision to vote; 8. How campaign 2020 matters.
About the author
Kim L. Fridkin is a Foundation Professor of Political Science at Arizona State University. With Patrick J. Kenney, she is the author of Taking Aim at Attack Advertising (2019) and The Changing Face of Representation: The Gender of US Senators and Constituent Communications (2014).Patrick J. Kenney is Foundation Professor of Political Science and an Executive Vice Provost at Arizona State University. With Kim L. Fridkin, he is the author of Taking Aim at Attack Advertising (2019) and The Changing Face of Representation: The Gender of US Senators and Constituent Communications (2014).
Summary
Examines the historic 2020 presidential election to explore citizens' dynamic responses to different elements of the campaign. Develops the citizen-centered theory of campaigns, arguing people's psychological predispositions and political predilections affect assessments of campaign events and issues, ultimately altering citizens' voting decisions.
Foreword
Psychological predispositions influence the assessment of political campaigns, including people's views of the 2020 presidential candidates.
