Extending Play - The Feminization of Collaborative Music Merchandise in Early Twenty

Using the lens of feminized labor, Extended Play examines how female-identified musical artists use brand partnerships as a mode of artistic expression. This book classifies such promotional work as collaborative merchandise and examines its proliferation in the early twenty-first century.

List of contents

• Introduction: Can't Get Enough of Myself: The Feminization of Collaborative Music Merchandise


• 1. Mapping the Conditions for Feminized Collaborative Music Merchandise


• 2. Capturing Her Essence: Pop Star Fragrance Collections and Post-Feminist Entrepreneurship


• 3. Wearing Her Clothes: M.I.A. and the Post-Colonial Feminism of Recycled Fashion


• 4. Putting on Her Face: Rihanna and the Popular Feminism of Inclusive Beauty


• 5. Following Her Recipe: Patti LaBelle and Black Women's Soul Food Entrepreneurship


• 6. Playing Her Guitar: St. Vincent and the Post-Structural Feminism of Instrument Design


• Conclusion: Overextended


• Bibliography


• Index

About the author

Alyxandra Vesey is Assistant Professor in Journalism and Creative Media at the University of Alabama. Her research focuses on the gendered dynamics of creative labor in the music industries. Her work has appeared in Journal of Cinema and Media Studies, Feminist Media Studies, Television and New Media, Journal of Popular Music Studies, Camera Obscura, Velvet Light Trap, and Emergent Feminisms: Complicating a Postfeminist Media Culture.

Summary

Using the lens of feminized labor, Extended Play examines how female-identified musical artists use brand partnerships as a mode of artistic expression. This book classifies such promotional work as collaborative merchandise and examines its proliferation in the early twenty-first century.

Additional text

"Alyxandra Vesey is one of the keenest minds working on music industry studies today, and Extending Play is essential reading for understanding how popular music and popular feminisms have found sustainable markets and audiences through collaborative models-albeit with double-edged outcomes in our late-capitalist vortex."

Product details

• Authors: Alyxandra Vesey, Alyxandra (Assistant Professor in Journalis Vesey, Alyxandra (Assistant Professor in Journalism and Creative Media Vesey
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 22.02.2024
• EAN: 9780190085643
• ISBN: 978-0-19-008564-3
• No. of pages: 264
• Subjects: Guides > Law, job, finance; Humanities, art, music > Art > Theatre, ballet; Advertising, Television, MUSIC / Genres & Styles / General, PERFORMING ARTS / Television / General, SOCIAL SCIENCE / Women's Studies, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Women in Business, Easy listening, MUSIC / Business Aspects, 21st Century, Films, cinema, Music Industry, Gender studies: women, Popular Music, Gender studies: women and girls, PERFORMING ARTS / Film / General, Early 21st century c 2000 to c 2050, Popular music, easy listening