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Nickels/McHugh/McHugh, Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions through McGraw Hill Connect engages students, enriches learning, furthers understanding, and simplifies instructors' assessment processes. Understanding Business is the Gold Standard in teaching resources with course supplements tightly aligned with chapter concepts to enhance retention and boost student engagement.
List of contents
1 Taking Risks and Making Profits within the Dynamic Business Environment
2 Understanding Economics and How It Affects Business
3 Doing Business in Global Markets
4 Demanding Ethical and Socially Responsible Behavior
5 How to Form a Business
6 Entrepreneurship and Starting a Small Business
7 Management and Leadership
8 Structuring Organizations for Today's Challenges
9 Production and Operations Management
10 Motivating Employees
11 Human Resource Management: Finding and Keeping the Best Employees
12 Dealing with Employee-Management Issues
13 Marketing: Helping Buyers Buy
14 Developing and Pricing Goods and Services
15 Distributing Products
16 Using Effective Promotions
17 Understanding Accounting and Financial Information
18 Financial Management
19 Using Securities Markets for Financing and Investing Opportunities
20 Money, Financial Institutions, and the Federal Reserve
Bonus A: Working within the Legal Environment
Bonus B: Using Technology to Manage Information
Bonus C: Managing Risk
Bonus D: Managing Personal Finances and Investing
About the author
Bill Nickels is emeritus professor of business at the University of Maryland, College Park. He has over 30 years' experience teaching graduate and undergraduate business courses, including introduction to business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Case Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to businesspeople on subjects such as power communications, marketing, nonbusiness marketing, and stress and life management. His son, Joel, is a professor of English at the University of Miami (Florida).
