Extending Play - The Feminization of Collaborative Music Merchandise in Early Twenty

Using the lens of feminized labor, Extended Play examines how female-identified musical artists use brand partnerships as a mode of artistic expression. This book classifies such promotional work as collaborative merchandise and examines its proliferation in the early twenty-first century.

About the author

Alyxandra Vesey is Assistant Professor in Journalism and Creative Media at the University of Alabama. Her research focuses on the gendered dynamics of creative labor in the music industries. Her work has appeared in Journal of Cinema and Media Studies, Feminist Media Studies, Television and New Media, Journal of Popular Music Studies, Camera Obscura, Velvet Light Trap, and Emergent Feminisms: Complicating a Postfeminist Media Culture.

Summary

Using the lens of feminized labor, Extended Play examines how female-identified musical artists use brand partnerships as a mode of artistic expression. This book classifies such promotional work as collaborative merchandise and examines its proliferation in the early twenty-first century.

Product details

• Authors: Alyxandra Vesey, Alyxandra (Assistant Professor in Journalis Vesey, Alyxandra (Assistant Professor in Journalism and Creative Media Vesey
• Publisher: Oxford University Press
• Languages: English
• Product format: Hardback
• Released: 22.02.2024
• EAN: 9780190085636
• ISBN: 978-0-19-008563-6
• No. of pages: 260
• Subjects: Guides > Law, job, finance; Humanities, art, music > Art > Theatre, ballet; Advertising, Television, MUSIC / Genres & Styles / General, PERFORMING ARTS / Television / General, SOCIAL SCIENCE / Women's Studies, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Women in Business, Easy listening, MUSIC / Business Aspects, 21st Century, Films, cinema, Music Industry, Gender studies: women, Popular Music, Gender studies: women and girls, PERFORMING ARTS / Film / General, Early 21st century c 2000 to c 2050, Popular music, easy listening