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From a public relations perspective; Environmental social responsibility practices that focus on stakeholder acceptance and participation, that really overlap with the corporate philosophy and corporate identity, and that are ethical, should be implemented. Thus, the value that the institution attaches to the preservation and continuity of its environmental resources will be sincerely conveyed, and by providing a corporate image and reputation in this direction, it will be accepted by the target audiences.The main purpose of the work; The aim is to reveal how the environmentally friendly brand image, which will be built with a public relations orientation, can contribute to environmental brands, products and businesses and how environmentalist purchasing behavior affects this image, at least to create a basic framework in this area.
About the author
L'autore, che ha ricevuto il titolo di professore associato nel febbraio 2021, lavora attualmente come membro di facoltà presso il Dipartimento di Relazioni Pubbliche e Pubblicità della Facoltà di Comunicazione dell'Università Ni¿de Ömer Halisdemir.
