Shimmer, don't Shake - How Publishing Can Embrace AI

Wondering how Artificial Intelligence is poised to rewrite the rules of the publishing industry?
Explore the fascinating and transformative journeys of publishing and AI, from humble beginnings to the present era of complex communication models.
You'll discover how Johannes Gutenberg's printing press gave birth to mass literacy, and how pioneers of AI kickstarted a revolution with unstoppable momentum.
Unearth the sharp parallels between the realms of publishing and AI. Absorb an in-depth understanding of AI - terminology, history, and functionality - as it fuses with the world of publishing. Recognize the ripple effects of AI integration in the publishing spectrum, from editing to rights management and environmental impact assessment. Confront the pressing challenges AI brings to the table - from legal doubts to the threat to human creativity - in an era profoundly influenced by algorithms.
By diving into this narrative, you'll unlock core insights about how AI's role in publishing evolves culture, society and the way we consume information.
Penned by Nadim Sadek, a seasoned trailblazer with a rich repertoire of observations on the intersection of technology and literacy, the book bridges the present and the future. Sadek's authority in this field is evident from his previous works and his established career in the tech world. Armed with this book, prepare to embark on a compelling journey to the frontiers of AI and publishing.

List of contents

Prologue
1. A Brief History of Publishing Innovations 2. A Brief History of AI Innovation 3. Parallels Between the Innovations of Publishing and AI 4. Great Things AI Can Do In Publishing 5. Things to Fear with AI 6. Does AI Change the Place of Literature in Society? 7. Make Friends with the New (AI) Kids on the Block 8. Don't Judge a Book Just by Its Cover 9. We Should Shimmer, Not Shake - Integrating AI Into Publishing 10. If You Don't Want to Read It All, Claude Helped Me to Distil It
Appendix: Extended Reading
Suggestions by Chapter
About the Author

About the author

Nadim Sadek, is a consumer psychologist, entrepreneur, and Founder & CEO of Shimmr AI, which generates and deploys AI advertising to improve publishers' commercial performance, authors' reach and success, and readers' satisfaction in discovery. Previously, Nadim founded ProQuo AI, a brand-management platform, whiskey, food and music brand Inish Turk Beg, and qualitative agency Sadek Wynberg Research. He also ran two global network businesses in more than 50 countries. Nadim manages Warner-signed artist Shaefri, and presents a Youtube motorcycle review channel, Boss Bikes Club. He is half-Irish, half-Egyptian raised in Africa, Asia, the Caribbean and Europe, and lives in London.

Summary

Discover the future of publishing in Shimmer, don't Shake: How Publishing can embrace AI by Nadim Sadek. This groundbreaking book explores the evolving landscape of the publishing industry and the integration of artificial intelligence (AI) to revolutionize the way books are promoted, matched with readers, and valued.
Authors often feel frustrated with the limited promotion of their books by traditional publishers. Marketing departments struggle to effectively connect with readers due to limited resources and the strain of managing exasperated authors. On the other hand, readers yearn for a more effective way to find books that suit their tastes. There is a vast untapped potential for matching willing audiences with suitable books, written by talented authors who seek greater reach.
Shimmer, don't Shake presents AI as the solution to these challenges. By leveraging AI technologies, publishers can optimize product descriptions, create unique marketing copy, and generate personalized book recommendations. Large language models like the GPT-series enable automated generation of high-quality book descriptions, freeing marketers from the time-consuming task of manual crafting. AI systems can be trained to consider the psychological profile of a book and match it to the frame of mind of a specific audience, ensuring a more effective connection between readers and books.
With AI, the publishing industry can enter a new era of innovation and success. Shimmer, don't Shake showcases how AI can help authors, readers, and publishers alike. Authors can gain greater visibility and reach as their books are matched with their target audience, allowing their genius to shimmer in the public's eye. Readers can finally discover books that fulfill their needs and preferences, enhancing their reading experience. Publishers can extract more value from their vast catalog of titles, ensuring that every book has the opportunity to shine.
This book goes beyond theoretical discussions and provides practical insights on integrating AI into the publishing process. It addresses the ethical considerations surrounding AI and emphasizes the need to preserve the artistic merit of writing. With a blend of expertise in publishing, psychology, AI, and marketing, the author presents a comprehensive guide to leveraging AI for successful book promotion and engagement.
Shimmer, don't Shake is a must-read for authors, publishers, and anyone interested in the future of the publishing industry. It offers a compelling vision of how AI can transform publishing, allowing books to embrace new opportunities, connect with readers on a deeper level, and ultimately thrive in the digital age.

Product details

• Authors: Nadim Sadek
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 17.10.2023
• EAN: 9798887504537
• ISBN: 979-8-88750-453-7
• No. of pages: 146
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; LANGUAGE ARTS & DISCIPLINES / Writing / General