British Car Advertising of the 1960s

About the author

Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England.

Summary

Explores the many types and trends of ads issued by both domestic car manufacturers and importers in three main sections: “Family Marques”, “Luxury and Sporting Marques” and “Imported Marques”. Twelve appendices provide information on various topics ranging from the value of the pound in 1958-70 and imports of cars from selected countries, to car manufacturers' and importers' advertising agencies.

Product details

• Authors: Heon Stevenson, Stevenson Heon
• Publisher: Ingram Publishers Services
• Languages: English
• Age Recommendation: from age 18
• Product format: Paperback / Softback
• Released: 03.11.2016
• EAN: 9781476667898
• ISBN: 978-1-4766-6789-8
• No. of pages: 429
• Dimensions: 216 mm x 279 mm x 22 mm
• Weight: 1012 g
• Illustrations: Raster,schwarz-weiss
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Industries / Automobile Industry, United Kingdom, Great Britain, c 1960 to c 1970, c 1960 to c 1969, Road vehicle manufacturing industry, Vehicle and transport manufacturing industries