How to Build a Billion-Dollar Business - On Purpose. For Profit. With Passion.

Discover the strategies and secrets behind a billion-dollar Australian success story
 
In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar Business is Radek's passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit -- but more than that, how to build a business that also does good.
 
A successful business is not just about profit: it's about culture. Inside, you'll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission.
* Build a culture of trust, openness, and respect -- in your organisation as well as with your customer.
* Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand.
* Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service.
* Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all.
 
From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. How to Build a Billion-Dollar Business is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.

List of contents

About the authors vii
 
Introduction ix
 
Part I: Set Up 1
 
1. Born this way 3
 
2. Village life 15
 
3. The candy man 23
 
4. How to create a high-performance culture 29
 
5. Getting clear 37
 
Part II: Scale Up 45
 
6. The adventure begins 47
 
7. A 'Learn, Grow, Improve' opportunity 55
 
8. An impressive induction 63
 
9. The power of celebrity 75
 
10. Who's Ricky? 83
 
11. The credit crunch no- one saw coming 91
 
12. The call from Coles 97
 
13. Get Sonia 105
 
14. Cracking the code 113
 
15. Game on 121
 
16. A total team effort 125
 
17. Running fast 133
18. Melbourne Cup madness 145
 
19. How to innovate 151
 
20. Culture and communication 159
 
21. Going international 169
 
22. The (bad) American Dream 177
 
23. Where's our stock? 183
 
Part III: Sell Up 189
 
24. Exiting America 191
 
25. Circles of influence 197
 
26. The sale process begins 203
 
27. Back on the road 211
 
28. How and why we succeeded in China 223
 
29. Culture will prevail 229
 
30. A PR challenge 239
 
31. Losing patience ... 245
 
32. For Sale! 249
 
Part IV: Next Up 257
 
33. It's not over 259
 
34. Lighting up the world 265
 
35. The world's greatest social entrepreneurs 281
 
Conclusion: Our own Light Warrior 285
 
Acknowledgements 287

About the author

RADEK SALI is a serial entrepreneur in the health and wellness sector and one of Australia's most successful business people. He is also a founder and director of Light Warrior, a leading player in the impact fund sector.

Summary

Discover the strategies and secrets behind a billion-dollar Australian success story

In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar Business is Radek's passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit -- but more than that, how to build a business that also does good.

A successful business is not just about profit: it's about culture. Inside, you'll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission.
* Build a culture of trust, openness, and respect -- in your organisation as well as with your customer.
* Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand.
* Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service.
* Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all.

From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. How to Build a Billion-Dollar Business is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.

Product details

• Authors: Radek Sali, Radek Schwerdt Sali, Bernadette Schwerdt
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 25.02.2024
• EAN: 9781394216048
• ISBN: 978-1-394-21604-8
• No. of pages: 304
• Subjects: Non-fiction book > Politics, society, business > Business administration, companies; Social sciences, law, business > Business > Business administration; Unternehmenserfolg, Unternehmensentwicklung, Ratgeber Wirtschaft, Business & management, Wirtschaft u. Management, Business Self-Help, Wirtschaft /Ratgeber