Battle for the Bird

On October 28th, hours after completing a $44 billion takeover of Twitter, Elon Musk Tweeted to his millions of followers ''The bird is freed.'' Musk''s takeover of Twitter was one of the most audacious and remarkable deals in tech history. The Battle for Twitter takes readers back to the very beginning and how we reached this point. It looks at the origins of the platform, the vision of its co-founder Jack Dorsey, and how it became a battleground for ideas, controversies, and viral moments that shaped the world we live in today. With meticulous research and unprecedented access, author Kurt Wagner paints a vivid portrait of power struggles, bitter rivalries, and ground-breaking decisions that have shaped the evolution of Twitter. From Musk''s audacious tweets to Dorsey''s enigmatic persona, The Battle for Twitter uncovers the depths of their involvement, revealing the forces that have propelled them to the forefront of global attention. In this gripping corporate saga, delve into the minds of these visionary figures as they engage in a high-stakes battle for dominance, reshaping the very fabric of social media.

Product details

• Authors: Kurt Wagner
• Publisher: Hodder & Stoughton
• Languages: English
• Product format: Paperback / Softback
• Released: 21.03.2024
• EAN: 9781399714327
• ISBN: 978-1-399-71432-7
• Dimensions: 153 mm x 235 mm x 27 mm
• Subjects: Non-fiction book > Philosophy, religion > Biographies, autobiographies; Social sciences, law, business > Business > Individual industrial sectors, branches; Biography: business & industry, BIOGRAPHY & AUTOBIOGRAPHY / Science & Technology, Digital lifestyle, Media studies: internet, digital media and society, Biography: business and industry, Biography: science, technology & medicine, Biography: science, technology and medicine, COMPUTERS / Internet / Social Media