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Informationen zum Autor REALTOR® MAGAZINE is the trade publication of the National Association of Realtors®, the largest professional trade association in the United States. With 1.2 million subscribers and seen by more than 2.4 million industry professionals, Realtor® Magazine is the central business tool for real estate professionals throughout the country. Klappentext Praise for Realtor(R) Magazine's BROKER to BROKER "By providing best practice management tips with thought-provoking ideas, Broker to Broker offers invaluable guidance on virtually every aspect of our dynamic industry. The book's easy-to-read format, with in-depth supporting material available online, is an innovative approach to helping the country's brokers and managers find effective solutions to today's challenges." --Ron Peltier, President and CEO, HomeServices of America, Inc., Minneapolis, Minnesota "This compilation of the latest Realtor(R) Magazine articles on real estate brokerage management could be of help to brokers and managers looking for practical ideas to boost their operations. The book quotes extensively from veteran brokers and managers who are trying new ways to build sales and tackle problems. Within the book's range of articles could be helpful ideas for you." --J. Lennox Scott, Chairman and CEO, John L. Scott Real Estate, Seattle, Washington "The editors did their homework. The pace of change in our business is a constant challenge. Even if you don't want to lead the charge in industry change, brokers would do well to study the innovative concepts (such as the employee-agent model) illustrated here. The section on operations is particularly useful for brokers of a multi-office/multi-region operation." --Steve Brown, ABR(R), CRB, Vice President and General Manager, Crye-Leike, Realtors(R), Memphis, Tennessee "The editors of Realtor(R) Magazine do a fantastic job of keeping Realtors(R) on top of all real estate concerns. No issue is more timely or essential to building good business than brokerage practices." --Blanche Evans, Publisher, Agent News, and Editor, Realty Times, Dallas, Texas Zusammenfassung This book brings together articles from Realtor Magazine in a single volume to help brokers make the most of their business. Organized into 3 sections - Managing Operations! Managing People and Managing Risk - it is an essential resource for managers in real estate offices. Inhaltsverzeichnis Foreword. Introduction: Bringing Management Best Practices to You. SECTION I: MANAGING OPERATIONS. CHAPTER 1: Finances. Boosting Your Bottom Line. Taking Control of Your Accounting. Preparing for a Financial Turn for the Worse. Calculating Associate Compensation-The New Rules. CHAPTER 2: Operations. Running Multi-Office Loan and Title Companies. Growing without Adding Staff. Disaster-Proofing Your Brokerage. Dealing with a New Competitor. Go Commercial-and Help Your Residential Business. CHAPTER 3: Marketing. Increasing Foot Traffic through Your Door. Winning the Publicity Game. Handling Negative PR. Getting the Most Bang for Your Ad Buck. CHAPTER 4: Planning. Growing Your Business. Scenario Planning: Take Your Future in Hand. Business Models: New Approaches to Profitability. Business Models: Full-Service vs. Limited-Service. CHAPTER 5: Technology. Helping Associates Work Better, Faster, Smarter. Spinning Returns from Your Investment. Supporting Your Systems without Spending a Lot. Unplugging Your Associates. CHAPTER 6: Ideas for You (A Look at What Your Competition Is Doing). Starting Up in a Big Rival's Backyard. Providing Liquidity t...
