Sprint (Audio book) - How to Solve Big Problems and Test New Ideas in Just 5 Days

Informationen zum Autor Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends. Klappentext NEW YORK TIMES BESTSELLER From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters. Zusammenfassung NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER “ Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days! you’ll move from idea to prototype to decision! saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries! author of The Lean Startup From three partners at Google Ventures! a unique five-day process for solving tough problems! proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort! and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google! where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures! and together they have completed more than a hundred sprints with companies in mobile! e-commerce! healthcare! finance! and more. A practical guide to answering critical business questions! Sprint is a book for teams of any size! from small startups to Fortune 100s! from teachers to nonprofits. It’s for anyone with a big opportunity! problem! or idea who needs to get answers t...

Product details

• Authors: Jake Knapp, Jake/ Zeratsky Knapp, Braden Kowitz, John Zeratsky
• Publisher: Simon & Schuster USA
• Languages: English
• Product format: CD-Audio
• Released: 08.03.2016
• EAN: 9781442397682
• ISBN: 978-1-4423-9768-2
• Subject: Social sciences, law, business > Business > Management