Creative Content Kit (Audio book) - A Method to Ideate and Create Content Strategy

Creative Content Kit presents a four-step process (model > filter > frame > amplify) to create consistent content strategy through ideation, planning and prototyping. The kit exists of 56 cards that facilitate team-thinking about content but also provide structured guidance for independent and solo users. Between them, the 56 cards describe tools, content typology, platforms and best practices to incite action and inspire results.

About the author

Ana Bender recently achieved academic Distinction at London College of Communication (University of the Arts London) for distilling and packaging MA Publishing's expertise at managing content into a deck of cards, the Creative Content Kit.

She is an experienced transdisciplinary Strategic Designer with a demonstrated history of working in the Creative Industries. Currently, she works independently based in London with a strong network in Brazil.

Product details

• Authors: Ana Bender
• Publisher: BIS PUBLISHERS
• Languages: English
• Product format: CD-Audio
• Released: 20.04.2020
• EAN: 9789063695682
• ISBN: 978-90-6369-568-2
• No. of pages: 65
• Subjects: Guides > Law, job, finance > Training, job, career; Advertising, BUSINESS & ECONOMICS / Industries / Media & Communications, DESIGN / Graphic Arts / Advertising, Business innovation