The Interbrand Brand Glossary - Your Brand Companion

Informationen zum Autor JEFF SWYSTUN is Global Director of Interbrand, the world's leading branding consultancy, which has worked with leading global brands. The book contains contributions from branding experts at Interbrand. Klappentext Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands. Zusammenfassung Branding is a vital management function! yet brand language is varied! misunderstood and often abused. With this book! Interbrand! the leading brand strategy and design consultancy! sets out to demystify! educate! inform and entertain. Much more than a glossary! this book is an invaluable companion for all those creating and managing brands. Inhaltsverzeichnis Contains an A-Z guide to brand terms, processes and best practices.

Product details

• Authors: Interbrand, Interbrand Group, Jeff Swystun
• Assisted by: Jeff Swystun (Editor)
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 04.10.2006
• EAN: 9781403998095
• ISBN: 978-1-4039-9809-5
• No. of pages: 224
• Dimensions: 230 mm x 267 mm x 10 mm
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, Management, B, Leadership, Market research, Business Strategy/Leadership, business strategy, Management & management techniques, Management science, Business Strategy and Leadership, Palgrave Business & Management Collection, brand;branding;design;management;strategy