Cruise Operations Management

Zusatztext "I really liked this book. This student-centered text really engages the reader through its presentation and discussion of key concepts through examples! questions! stories and real-world case studies. The book is ideal for anyone wanting to learn more about or specializing in cruise operations management." -- Brian Johnson! Fleet Training Manager! Princess Cruises "This is a long awaited addition to the resource base for teaching a specialist tourism sector of Cruising. Dr. Philip Gibson has taken a novel approach that will be useful for students and practitioners alike. An innovative and contemporary book on Cruise Operations Management! this text will be an invaluable source for hospitality! tourism! travel students and cruising practitioners as well as for more specialist target readers who require insights into maritime issues and legislation.The integrated nature of the book is an ideal source for those studying not only for a career in Cruise Management but also for students studying specialist subjects at undergraduate and post graduate level in tourism and hospitality! services marketing! intermediary relationship marketing! geography of tourism and specific core operations management subjects such as facilities management! food and beverage management! destination cruising itinerary planning and customer service. The 'people' element of training is also addressed in a practical way. Case studies are featured in many chapters to consolidate the learning. The authors' own personal experience in the cruising sector 'adds value' to the reading. Any academic developing a specialist elective unit/module in cruise management will see the benefits of this as a core text in hospitality! travel and tourism studies. The applied and theoretical nature of the book is clearly an unique source and focuses both on strategic and tactical operational perspectives in a cruising context. The final chapter synthesises the integrated nature of Cruising Operations Management; leaving the reader in no doubt that the Cruise Operations manager of the future needs not only to have a technical core role but also needs to be multi-disciplined in managing cruise ships.The book I believe has made a major contribution to the body of knowledge in the expanding tourism sector of global cruising. An asset on any academic book shelf and hospitality! tourism and travel students' core reading list."-- Adrian S. Thomas! MSc! DMS! MCIM! Senior Lecturer in Services Marketing for the Hospitality and Tourism industries! The Manchester Metropolitan University Klappentext Comprehensive overview of hospitality services and operations written specifically for the cruise industry Zusammenfassung Provides a comprehensive and contextualised overview of hospitality services for the cruise industry. This book discusses issues such as: the history and image of cruising; designing a cruise and itinerary planning; roles and responsibilities on a cruise ship; customer service and passenger profiles; managing food and drink operations; and more. Inhaltsverzeichnis 1 Introduction to Cruise Operations Introduction to the book Elements of cruising A history of cruising The image of cruising The cruise market 2 Maritime issues and legislationThe development of the shipping industry.Ships and shipping. Commercial practices and the legal environment. The role of international maritime organisations for cruise operations. Cruise ship management and environmental issues.3 Designing a cruise - itinerary planning.Itinerary options.Planning! forecasting and cruise developmentLogistics! positioning and planning.Shore excursions.Port authorities.4 Working onboardThe roles and responsibilities on a cruise shipThe purser and hotel services. The shipboard culture. Case study - cultural diversity onboard.5 Passenger services Operations and management.The range of passenger services.Internal and external factors...

Product details

• Authors: Philip Gibson
• Publisher: Butterworth Scientific Elsevier
• Languages: English
• Product format: Paperback / Softback
• Released: 05.07.2006
• EAN: 9780750678353
• ISBN: 978-0-7506-7835-3
• Dimensions: 185 mm x 260 mm x 14 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Management, Kreuzfahrt, Tourismus