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How do female entrepreneurs overcome hurdles, redress power imbalances and create a business with coveted unicorn status? High-growth enterprises on a rocket ship growth trajectory and tech unicorns with a value of more than
£1billion have the potential to transform the economy. But building a unicorn is not an easy task. And it's even more difficult for female-led enterprises than it is for male-led start-ups. Female Founders' Playbook brings together the experiences of the leading women entrepreneurs and VC investors. These successful businesswomen share their thoughts on every aspect of launching a high-growth business, from coming up with a unicorn-worthy idea, through to building a multi-talented team to winning investment. Their tales of success and failure are drawn together by commentary and insightful analysis by award-winning technology founder and architect of Starling Bank, Anne Boden, creating an easy-to-follow guide for any female leader. Rather than talking about who might be the next Bezos, Gates or Jobs, Female Founders' Playbook tells the true stories of those women who are guaranteed to inspire and help the next generation of female entrepreneurs.
List of contents
Chapter - 00: Introduction; Chapter - 01: Calling all reluctant entrepreneurs; Chapter - 02: The big idea; Chapter - 03: Leveraging skills, experience and contacts; Chapter - 04: Co-founders; Chapter - 05: Building a strong start-up team; Chapter - 06: Building the momentum; Chapter - 07: Investment - the basics; Chapter - 08: Preparation for an investment round; Chapter - 09: Creating the pitch; Chapter - 10: The pitch; Chapter - 11: Negotiation; Chapter - 12: Investor relations; Chapter - 13: Further investment rounds; Chapter - 14: Leading a unicorn Chapter - 15: Afterword; Chapter - 16: Glossary of start-up and VC lingo; Chapter - 17: Further information; Chapter - 18: Suggested reading;
About the author
Anne Boden MBE is founder and CEO of Starling Bank. She began her 30 year career in the finance sector as a graduate trainee with Lloyds Bank. In 2012 she became COO of Allied Irish Bank. In 2014 she founded the mobile bank Starling. She is a regular speaker and commentator on the role of fintech in modern life.
Summary
Female Founders' Playbook brings together the voices of female business role models so you can truly hear what it takes to build a billion dollar business.
