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Success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision?
Risk isn't just about being risky and having a blasé attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk.
Based on fifteen years researching and interviewing leaders, including the founders and chief executives of some of the biggest businesses around the world, journalist Graham Ruddick, has found that there's a pivotal trait leaders have when it comes to success: they understand risk.
Join icons from the worlds of business, finance, journalism and sports who know how to make risk work for them and push the boundaries so you can elevate your business.
List of contents
- Chapter - 00: Introduction - the chief risk officer;
- Chapter - 01: Risk is in the eye of the beholder;
- Chapter - 02: The six-foot tall man who drowned in the five-foot deep stream;
- Chapter - 03: Innovation;
- Chapter - 04: All in;
- Chapter - 05: When to quit;
- Chapter - 06: Pushing the boundaries;
- Chapter - 07: Skydiving;
- Chapter - 08: Protecting what you have;
- Chapter - 09: FOMO;
- Chapter - 10: To infinity and beyond;
- Chapter - 11: Everyone has a stake;
- Chapter - 12: The existential crisis;
- Chapter - 13: Clusters;
- Chapter - 14: Conclusion - a modern history of risk and a framework for the future;
- Chapter - 15: Notes;
About the author
Graham Ruddick is the editor and founder of Off to Lunch newsletter and Business Studies podcast.
He has been Retail Editor at the Daily Telegraph, Media Editor and then Senior Business Reporter at the Guardian and from 2018 to 2022 he was Deputy Business Editor at The Times.
He was shortlisted for business and finance journalist of the year at the Press Awards in 2019 and named young financial journalist of the year by the Wincott Foundation in 2013. He is based in London, UK.
Report
"A fascinating subject, brilliantly brought to life through a mix of sport and business case studies. A valuable read." Catherine Baker, author of Staying the Distance: The lessons from sport that business leaders have been missing
