Read more
Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
List of contents
Chapter - 00: Introduction; Chapter - 01: What is influencer marketing?; Chapter - 02: The major platforms for influencer marketing; Chapter - 03: Creating your strategic framework; Chapter - 04: The legal impacts of influencer marketing; Chapter - 05: Working with influencers; Chapter - 06: Finding influencers; Chapter - 07: Creating an ambassador programme; Chapter - 08: Influencer marketing around the world; Chapter - 09: The future of influencer marketing; Chapter - 10: Understanding analytics and measurement; Chapter - 11: Case studies; Chapter - 12: Appendix 1 - directory of influencer marketing platforms, platforms and influencer events; Chapter - 13: Appendix 2 - glossary of terms;
About the author
Gordon Glenister
Summary
Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.
