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Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.
List of contents
Chapter - 00: Introduction; Chapter - 01: What is influencer marketing?; Chapter - 02: The major platforms for influencer marketing; Chapter - 03: Creating your strategic framework; Chapter - 04: The legal impacts of influencer marketing; Chapter - 05: Working with influencers; Chapter - 06: Finding influencers; Chapter - 07: Creating an ambassador programme; Chapter - 08: Influencer marketing around the world; Chapter - 09: The future of influencer marketing; Chapter - 10: Understanding analytics and measurement; Chapter - 11: Case studies; Chapter - 12: Appendix 1 - directory of influencer marketing platforms, platforms and influencer events; Chapter - 13: Appendix 2 - glossary of terms;
About the author
Gordon Glenister, based in Cambridge, UK, is Global Head of Influencer Marketing for the Branded Content Marketing Association, and has over 25 years' experience in promotional marketing. He is the host of 2 podcasts Influence, the global podcast that shines a spotlight on influencer marketing and Growing your Influence online. He runs his own consultancy and regularly speaks around the world on influencer marketing and membership Gordon runs his own influencer course - helping individuals become influencers. Gordon Glenister was previously Director General of the British Promotional Merchandise Association for 11 years.
Summary
Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.
