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Organizations often start their data journey by either procuring the technology or hiring the people. However, without an effective data-driven culture in place, they can struggle to derive value from their investments. Data Culture explores how data leaders can develop and nurture a data-driven culture tailored to their organization's needs. It outlines the types of data leadership and teams needed and the key building blocks for success, such as team recruitment, building and training, leadership, process, behavioural change management, developing, sustaining and measuring a data culture, company values and everyday decision making. It also explores the nuances of how different types of data cultures work with different types of companies, what to avoid and the differences between building a data culture from scratch and changing an existing data culture from within. With this hands-on guide, senior data leader Shorful Islam takes readers through how to successfully establish or change a data culture, sharing his expertise in behavioural change psychology and two decades of experience in fostering data culture in organizations. Supported throughout by real-world examples and cases, this will be an essential read for all data leaders and anyone involved in developing a data-driven organizational culture.
List of contents
Chapter - 01: What is data culture?; Chapter - 02: Why is it important to establish a data culture in your organization?; Chapter - 03: Why analysts and technology are not enough; Chapter - 04: Where to start when developing a data culture; Chapter - 05: What to avoid when developing a data culture; Chapter - 06: What makes a good data leader; Chapter - 07: Processes, change management and behavioural change; Chapter - 08: When you know you have a healthy data culture; Chapter - 09: How to maintain and measure a data culture; Chapter - 10: What you can achieve with a good data culture in your organization;
About the author
Shorful Islam is the CEO of Be Data Solutions and the Founder of Subatomic Analytics and also serves as the Chief Data Scientist at Tribal Worldwide and as a Data and Behavioural Science Advisor to OutThink. With a career spanning over 20 years of industry experience in data analytics, Islam has helped some of the world's largest companies with their data strategies. He has headed up data analytics teams at a range of institutions and organizations spanning the NHS, local government, ITV, Adam&eveDDB and Wunderman. With his strength in starting, growing and nurturing teams, Islam is experienced in building data cultures within organisations, allowing data analysts and data scientists to thrive. He has a PhD in Psychology.
Summary
Navigate the practicalities of building and nurturing a data culture that is right for your organization with this hands-on guide.
