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Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.
List of contents
Chapter - 01: Human insights for finance: Why understanding customer behaviour has never been so important for financial services; Chapter - 02: Digital and social transformation in finance: What's at stake for customer-driven innovation?; Chapter - 03: Technology and data-driven innovation in finance: Where do people fit in?; Chapter - 04: Using behavioural science for decision-making and product development in financial services; Chapter - 05: Into the field: Understanding financial behaviour in context; Chapter - 06: Innovating for a changing world: Using behavioural insights and qualitative data to develop new financial services; Chapter - 07: Financial inclusion: Myths and workarounds; Chapter - 08: Designing for people: Learning from inclusion initiatives; Chapter - 09: The future is in the field: Insights for services that don't exist yet; Chapter - 10: Organizing for customer-driven innovation: Analysis, tools and resources to use for innovation; Chapter - 11: Conclusion: A human financial world.
About the author
Erin B Taylor is Managing Director and Founder of Finthropology and an anthropologist based in The Hague, the Netherlands. She specialises in how people's financial behaviour is changing along with innovation in financial services. She holds a PhD from the University of Sydney, Australia, and has carried out ethnographic research in the Caribbean, South America, Africa and Europe. Other projects include carrying out research for findexable's Fintech Diversity Radar.Anette Broløs is Director and Founder of Finthropology and a fintech analyst based near Odense in Denmark. She is an experienced fintech and financial services leader working on strategic innovation, partnerships, open banking and digital transformation and an experienced speaker and facilitator. She holds an industrial PhD in collaborative innovation and has a background in economics. Broløs has extensive experience in banking and finance including consultant work on the implementation of PSD2, six years as CEO of Copenhagen FinTech Innovation and Research and prior to that, was the CFO and later Head of Development at Fionia Bank. She also sits on the Fintech Connect Advisory Board on Digital Transformation and is a co-lead of the European Women Payments Network Research network.
Summary
Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.
