The Business of Emotions in Modern History

The Business of Emotions in Modern History shows how businesses, from individual entrepreneurs to family firms and massive corporations, have relied on, leveraged, generated and been shaped by emotions for centuries. With a broad temporal and global coverage, ranging from the early modern era to the present day in Africa, Asia, Europe and North America, the essays in this volume highlight the rich potential for studying emotions and business in tandem.In exploring how emotions and emotional situations affect business, and in turn how businesses affect the emotional lives of individuals and communities, this book allows us to recognise the emotional structures behind business decisions and relationships, and how to question them. From emotional labour in family firms, to affective corporate paternalism and the role of specific emotions such as trust, fear, anxiety love and nostalgia in creating economic connections, this book opens a rich new avenue of research for both the history of emotions and business history.>

Product details

• Authors: Mandy L Cooper, Andrew Popp
• Assisted by: Mandy L. Cooper (Editor), Andrew Popp (Editor), Peter N. Stearns (Editor)
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 22.08.2024
• EAN: 9781350262522
• ISBN: 978-1-350-26252-2
• No. of pages: 256
• Dimensions: 150 mm x 231 mm x 15 mm
• Series: History of Emotions
• Subjects: Social sciences, law, business > Business > General, dictionaries; BUSINESS & ECONOMICS / Corporate & Business History, HISTORY / Social History, Social & cultural history, General & world history, Social and cultural history, General and world history, Industrialisation and industrial history