Fr. 64.00

Athina Y. Zotou

Creatività pubblicitaria: La percezione delle agenzie e dei clienti - In che modo la creatività pubblicitaria influisce sulla relazione agenzia-cliente?

Italian · Paperback / Softback

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Description

About the author

Athina Y. Zotou est titulaire d'un doctorat en marketing de l'université d'économie et de commerce d'Athènes, d'une maîtrise en communication de masse de l'université métropolitaine de Londres et d'une licence en sciences sociales de l'université Aristote de Thessalonique. Ses recherches portent sur le marketing et la communication, la publicité et les domaines connexes.

Product details

Authors	Athina Y. Zotou
Publisher	Edizioni Sapienza

Languages	Italian
Product format	Paperback / Softback
Released	12.09.2023

EAN	9786206444145
ISBN	9786206444145
No. of pages	244
Subject	Social sciences, law, business > Business > Advertising, marketing

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