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Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it's your turn.
About the author
ANDY REID is the Founder of GENIUS BOX, a creative agency on a mission to inspire businesses to think differently about their approach to problem solving. Every day, Andy’s job is to design and deliver creative interventions that generate energy and impact. He runs training programmes, strategic workshops, innovation projects, design sprints and a range of other speaking engagements and creative sessions. Andy partners with the leadership teams from businesses including Booking.com, HSBC, Beam Suntory, Channel Four and ABInBev. Andy is married with 2 children, has had three surgeries from skiing accidents, owns a problematic sports car and knows absolutely nothing about football.
Summary
Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it’s your turn.
