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Finding Insight delves into the essential yet often misunderstood process of insight discovery. This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why,' Finding Insights uniquely illuminates 'how,' equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively. Employing personal narratives, practical examples, and interactive exercises, Finding Insights makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, Finding Insights caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us.
About the author
Melinda Spaulding is the Co-owner and President of Practical Insights, Inc, a marketing research consulting firm and Co-founder of Practical Marketing Skills, LCC, a marketing education content company. Market research has been central to Melinda’s career beginning with her Masters in Market Research degree from the University of Georgia. She was Eli Lilly & Company’s first hire from this program as a market research consultant. Melinda shifted to the service side of market research which included running the analytics function and serving on the executive committee for G & S Research. In 2007, she and her husband established Practical Insights, Inc., allowing her to grow beyond primary market research projects. Today Melinda is sought after for her ability to synthesize data, connect insights to strategy and share the art of storytelling. She currently lives in Cicero, Indiana.
Summary
Finding Insights is a simple, practical how-to guide exploring the art of insight discovery, full of real-world examples, interactive exercises, and a touch of humor.
Foreword
- Submit to key industry reviewers, including Publishers Weekly and Library Journal
- Launch dedicated websites for each product: book, podcast series, and microlearning modules
- Cross-promotion across multiple websites
- Leverage content from the book for regular blogging series
- Increase LinkedIn posting frequency with Melinda's "Insight of the Week" series
- Maximize LinkedIn presence with over 1.6K combined followers
- Continue to build shared email contact list roughly 2K contacts
- Create short promotional videos for the book on YouTube
- Explore advertising on platforms such as Google and LinkedIn
- Collaborate with Learn to Win sales force for cross-promotion
- Seek endorsements from industry leaders and influencers for the book, leveraging LinkedIn
- Launch a microlearning suite on the Learn to Win platform to complement the book
- Offer suite for free to those who pre-order the book.
- Provide LinkedIn endorsements for individuals who complete the suite
- Leverage speaking experience with facilitated learning modules on insights
- Promoting the book at the University of Georgia Masters in Market Research conference in 2024
