Marketer's Toolkit - Harvard Business Essentials

Informationen zum Autor Harvard Zusammenfassung Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.

Product details

• Authors: Business Essent Harvard, Business Essentials Harvard
• Assisted by: Harvard Business School Press (Editor), Harvard Business School Publishing (Editor), Harvard Business Review (Editor)
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Paperback / Softback
• Released: 02.03.2006
• EAN: 9781591397625
• ISBN: 978-1-59139-762-5
• Dimensions: 155 mm x 234 mm x 18 mm
• Series: Harvard Business Essentials; Harvard Business Essentials
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales and marketing