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We proceeded to develop the following project on the creation of a new clothing line for plus size people in the city of Guayaquil, specifically in the sectors of Mucho Lote I and II, Villa España I and II and Orquídeas I and II; because plus size people do not find clothes to their taste and size easily. Arguing the related theories and thus determine the proposal to be made; for this reason a quantitative research was conducted whose type of research was descriptive, in order to determine what are the needs and characteristics of this market segment that is important for the creation of the new brand of clothing, using surveys aimed at people of thick build, to identify whether they agree with the isologo created for the brand, and establish what are the clothes that this market segment consumes more frequently and thus know what are some of the needs they have.
About the author
Jazmin Manzaba, j'ai étudié la publicité et le marketing à la faculté de communication sociale ; les matières les plus importantes pour ma carrière sont les statistiques de marketing, les études de marché et le marketing international, tout cela grâce à l'université de Guayaquil ; mon expérience professionnelle se situe dans le domaine du service à la clientèle.
