Confessions of 2 Dinosaurs - Timeless Lessons in International Marketing and Sales

This book makes you street-smart, with only a bit of academia!Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.

About the author

Thomas Andersen studied business administration with a focus on marketing and organization at the Free University of Berlin and wrote his master thesis on comparative advertising.
After a career in marketing and sales in the confectionery, household goods, cheese and cosmetics industries, he founded his startup consultancy Andersen Marketing KG in Berlin in 2004.
He is a passionate networker, coach and mentor for startups and since 2005 a lecturer at the HTW Berlin for marketing and soft skills.
Thomas lives in Berlin/Germany and enjoys the multinational startup scene there.

Product details

• Authors: Thomas Andersen, Sal Hatteea
• Publisher: Books On Demand
• Languages: English
• Product format: Paperback / Softback
• Released: 29.08.2023
• EAN: 9783757881498
• ISBN: 978-3-7578-8149-8
• No. of pages: 282
• Dimensions: 135 mm x 215 mm x 18 mm
• Weight: 385 g
• Illustrations: 5 Farbabb.
• Subject: Social sciences, law, business > Business > Advertising, marketing