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Informationen zum Autor Lola Bakare is an Anthem award-winning inclusive marketing strategist, creator of Maximize The Movement™, and founder of be/co, a boutique marketing consultancy. She is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. A Techstars Marketing Mentor and "Voices" columnist for Adweek , Bakare is regularly featured in LinkedIn News, Campaign , Marketing Brew, Digiday, Harvard Business Review and Business Insider . Her previous employers include PepsiCo, Diageo, Dell and The Daily Dot. She is based in Philadelphia, Pennsylvania. Klappentext Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action. Inhaltsverzeichnis Chapter - 00: Foreword; Chapter - 01: Make it inclusive: how responsible marketing works; Chapter - 02: Make it authentic: brand-relevant social impact; Chapter - 03: Make it known: reputation impact; Chapter - 04: Make it count: commercial impact; Chapter - 05: Solving real problems; Chapter - 06: Telling real stories; Chapter - 07: Creating real opportunities; Chapter - 08: Influencing real policies; Chapter - 09: Cultivating cultural literacy; Chapter - 10: Choosing cheerleader, champion, or catalyst; Chapter - 11: Earning stakeholder buy-in; Chapter - 12: Getting it wrong the right way; Chapter - 13: Marketing Index;
