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"In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media"--
About the author
Dan S. Kennedy is the provocative, truth-telling author of the popular "No B.S." book series; a serial, successful, multi millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $ 1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.
Summary
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.
In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Foreword
Marketing
Entrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. These include the following:
Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines—2.6 million monthly digital and print magazine readers
Newsletters: Entrepreneur Daily: 156K Active Subscribers
Entrepreneur.com-15MM Social Followers
Entrepreneur Bookstore
Additional Publisher Marketing:
Book launch advertising in Entrepreneur print and digital magazine
Email campaign to Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience 20 million unique visitors/month)
Book cover and text links within related articles and channels on Entrepreneur.com
Content campaigns shared via Entrepreneur's social networks (15+ million engaged)
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Author Marketing:
Promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars.
Two-month promotional plan in KIC media that include:
5 print newsletters, social media outreach, and email blasts to their 150,000-subscriber list
Teleseminar event around the book's release date
Promotion/Communication at No B.S. Inner Circle's fall "Growth Summit," spring "Superconference," and multiple Bootcamps throughout the year
