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You’ve just shared news of the latest plans with employees. Message sent and received - job done. But they ain’t buying it. Now what? Refreshing Comms will help you shake things up and get them on board. Explaining what makes people tick and showing you how to use this, along with proven audience-engaging writing techniques, this book means you’ll never be left staring at your keyboard again. Learn how to understand and appeal to your audience. Get intentional with an actionable comms plan tailored to align with your business strategy Inject authentic personality into your comms while staying professional. Create more impact with simple marketing strategies and proven copywriting techniques. How’s that for a message that hits the spot? Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
About the author
Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action.
Her own experience as CEO of an organization transitioning through change gave her first-hand insight into the way that internal communication can make or break a business.
She went on to spend 10 years working in the manufacturing industry assessing operational and workplace culture issues, advising MDs and senior managers in operations and HR, and providing solutions through training and consultancy.
Liz now combines her business experience, communication expertise and creative thinking to help businesses of all types engage with their target audiences - external and internal - through strategic positioning, powerful narrative and authentic messaging.
Summary
Taking a fresh approach to internal communication, this book brings proven writing techniques and marketing strategies right into the heart of the workplace. Build productive employee relationships through results-driven, feel-good comms.
