Master Thesis: The Online Trade and COVID-19 - An empirical investigation of the importance of online commerce in the wake of the COVID-19 pandemic from the perspective of consumers. DE

Online shopping has already been booming for years and is growing continuously year after year. Since the beginning of the COVID-19 pandemic, a strong increase in the volume of online trade can be observed. The aim of this study is to answer the question of what significance online retailing has assumed in the course of the COVID 19 pandemic from the consumer's point of view. To this end, the following research question is posed: What relevance does online retailing gain as a result of the pandemic?

About the author

Tras graduarme en la escuela de turismo de Bad Ischl como administrativa de turismo y una "breve excursión" en la industria turística como recepcionista, me reciclé como diseñadora publicitaria y artista gráfica de impresión. Desde 2013 trabajo en la industria gráfica y de marketing con plena ambición.

Product details

• Authors: Ursula Perndorfer
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 08.08.2023
• EAN: 9786206321521
• ISBN: 9786206321521
• No. of pages: 88
• Subject: Social sciences, law, business > Business > Advertising, marketing