For the Culture - The Power Behind What We Buy, What We Do and Who We Want to Be

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement. ''Compelling and vivid'' - Robert Cialdini, author of Pre-Suasion We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture , Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century''s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows how you can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence. ''Some people seem to intuitively ''get it.'' Most do not. Collins articulates ''it'' for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture'' - Steve Huffman, co-founder and CEO, Reddit

Product details

• Authors: Marcus Collins, Collins Marcus
• Publisher: Macmillan
• Languages: English
• Age Recommendation: from age 18
• Product format: Paperback
• Released: 10.12.2024
• EAN: 9781035020034
• ISBN: 978-1-0-3502003-4
• No. of pages: 320
• Dimensions: 130 mm x 197 mm x 20 mm
• Subjects: Humanities, art, music > Psychology > Theoretical psychology; Social sciences, law, business > Social sciences (general); Popular Culture, SOCIAL SCIENCE / Popular Culture, SELF-HELP / Motivational & Inspirational, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Motivational, BUSINESS & ECONOMICS / International / Marketing, Self-help & personal development, Social, group or collective psychology, Sales & marketing, Self-help, personal development and practical advice, Consumerism, Advertising & Society, Brands and branding, Media studies: advertising and society, Online marketing / Social media marketing