Selling Architectural Ideas

List of contents

Introduction. The Power of the Image. Presentation as Narrative. Layout Design Issues. Architectural Selling Techniques. Personalized Promotional Tools. Bibliography. Index.

About the author

Porter, Tom

Summary

Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.

Product details

• Authors: Tom Porter, Porter Tom
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 13.09.2023
• EAN: 9781138460768
• ISBN: 978-1-138-46076-8
• No. of pages: 160
• Subjects: Social sciences, law, business > Business > Advertising, marketing; ARCHITECTURE / General, Civil engineering, surveying & building, Architecture: professional practice, Civil engineering, surveying and building