Focus Groups - Supporting Effective Product Development

This book sets out the way focus groups can be applied particularly to ergonomics and design-related projects. It provides guidance on running focus group sessions and is ideal for both professionals and undergraduates.

List of contents

Acknowledgements, Contributors, 1. Introduction, PART I Organising and Conducting a Focus Group: The Logistics, PART II Focus Groups in Human Factors/Ergonomics and Design: Case Studies, PART III Focus Group Tools, Author Index

About the author

Langford, Joe

Summary

This book sets out the way focus groups can be applied particularly to ergonomics and design-related projects. It provides guidance on running focus group sessions and is ideal for both professionals and undergraduates.

Product details

• Authors: Joe Langford, Langford Joe, Deana McDonagh, McDonagh Deana
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 13.09.2023
• EAN: 9781138423282
• ISBN: 978-1-138-42328-2
• No. of pages: 240
• Weight: 680 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Project Management, Project management