Dalrymple's Sales Management - Concepts and Cases

Effective sales management not only helps companies gain advantages over competitors; it also helps you gain advantages in your personal career. This book shows you how to develop a sales force, manage strategic account relationships, and motivate your sales force. It presents findings in sales force management research.

Product details

• Authors: William L. Cron, Douglas J. Dalrymple, Douglas J. Cron Dalrymple, Thomas E. DeCarlo
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 03.02.2006
• EAN: 9780471743194
• ISBN: 978-0-471-74319-4
• No. of pages: 624
• Subjects: Social sciences, law, business > Business; Marketing, Management, Verkauf