Read more
"This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers and harness the power of influencer marketing"--
About the author
Eric Butow, owner of Butow Communications Group (BCG), specializes in website development, online marketing, and technical writing services. Eric has 43 authored or co-authored books, including
Ultimate Guide to Social Media Marketing and
Instagram for Business for Dummies. He also teaches networking and computing courses. When he is not working, Eric enjoys spending time with friends, exploring Jackson's historic Gold Rush town, and assisting his mother with her daycare business.
Summary
Leverage the power of influencer marketing for your business.
The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about:
- The importance of investing in influencer marketing for your business
- Identifying the right type of influencer for your brand and product
- Working with micro-influencers that are niche specific and budget friendly
- Organizing and running your influencer marketing campaigns
- Analyzing the results of your campaign to maximize your ROI
- Leveraging influencer relationships to grow your business
Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.
Foreword
Marketing
Entrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. All books and authors will be featured prominently leading up to and at pub time. These include the following:
Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines—2.6 million monthly digital and print magazine readers
Newsletters: Entrepreneur Daily: 156K Active Subscribers
Book of the Week: 21.1K Active Subscribers
Franchise: 48K
Entrepreneur.com-15MM Social Followers
Additional Publisher Marketing
Advertising in Entrepreneur print and digital magazine
Featured as “Entrepreneur Book Of The Month” in September 2022 on Entrepreneur.com and Entrepreneur.com/bookstore
Email campaign to minimum 340K Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience of 20MM unique visitors/month)
Book cover and text links within related articles and channels on Entrepreneur.com
Content campaigns shared via Entrepreneur's social networks (20MM+ engaged)
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Social media spotlight campaign
Targeted Amazon advertising campaign
