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"The no holds barred guide to debunking common success myths, developing an entrepreneurial mindset, and making more money by breaking all the rules"--
List of contents
Foreword by Russell BrunsonAuthor Introduction
Chapter 1: THINK POSITIVE No Matter What
Chapter 2: The Myth of the BORN SALESMAN or Born Anything
Chapter 3: You Can't Get Anywhere These Days WITHOUT A COLLEGE EDUCATION
Chapter 4: The Meek Shall Inherit the Earth. MODESTY is a Virtue
Chapter 5: MIND YOUR MANNERS
Chapter 6: ORIGINALITY & INVENTION are Required
Chapter 7: Winners Never Quit & Quitters Never Win
Chapter 8: LUCK Can't Be Relevant, Can It?
Chapter 9: WARNING: You CAN'T Get Rich Quick
Chapter 10: The CUSTOMER is Always Right
Chapter 11: IT TAKES MONEY to Make Money
Chapter 12: Special Advice for YOUNG PEOPLE & Useful to Others
Special Resources
About Author
About the author
Dan S. Kennedy is the provocative, truth-telling author of the popular "No B.S." book series; a serial, successful, multi millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $ 1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.
Summary
Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success
Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business.
Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention.
Welcome to your no B.S. guide– your personal blueprint to unconventional success. Bid farewell to cookie-cutter marketing campaigns, “positive-thinking” motivators, and all preconceived notions of a successful entrepreneur. With Dan S. Kennedy and the esteemed experts at Entrepreneur as your advisors, you’ll uncover the secrets to transforming your business into a trailblazing powerhouse.
Profit from disruption and crush the competition with the “No B.S. Guide to Succeeding in Business by Breaking All the Rules.” Your path to greatness is counting on it.
Foreword
Marketing
Entrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. These include the following:
Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines—2.6 million monthly digital and print magazine readers
Newsletters: Entrepreneur Daily: 156K Active Subscribers
Entrepreneur.com-15MM Social Followers
Entrepreneur Bookstore
Additional Publisher Marketing:
Book launch advertising in Entrepreneur print and digital magazine
Email campaign to Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience 20 million unique visitors/month)
Book cover and text links within related articles and channels on Entrepreneur.com
Content campaigns shared via Entrepreneur's social networks (15+ million engaged)
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Author Marketing:
Promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars.
Two-month promotional plan in KIC media that include:
5 print newsletters, social media outreach, and email blasts to their 150,000-subscriber list
Teleseminar event around the book's release date
Promotion/Communication at No B.S. Inner Circle's fall "Growth Summit," spring "Superconference," and multiple Bootcamps throughout the year
